Business Card

Very good book.

You will learn how to use your card to promote yourself and your business. Most business cards are thrown away, but if there is a compelling MESSAGE on your card they will keep it.

Most agents have websites that offer free quotes. BFD. You can get that anywhere.

But if there are reasons for people to poke around your site, learn something about you, your business, etc. they are more likely to become a client.

Business cards are the same.

Name, address, phone. BFD. Tell me why you are different from all the other agents.
 
Bob, is there no end to your ginormous well of knowledge?!?!?!?!?

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PS: Every thing you do should be a part of the sales process, the voice mail message you leave, content on marketing materials, etc.
 
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One of the most memorable cards I have seen was a friend's. He would hand his card to someone and say "Here's my card."

The card said simply on it "My Card".

The person receiving the card would look puzzled for a moment then turn it over where the usual business card stuff could be found. This always resulted in a laugh and a memorable moment.

I actually did this myself in one batch of cards years ago but kind of forgot to do it since then.
 
I have always opted for a simple and sophisticated looking card with a lot of "white space" that is easy to read. Mine are printed on a light gray laid finish card stock that matches my stationary. I believe that in itself makes my card stand out from other cards they may be given.

I have my logo in the upper left hand corner and across the middle of the card is large letters is simply says "Your Insurance Agent". My name is under that is smaller letters. Contact info is in the lower right and left hand corners. That in itself makes my card stand out from other cards they may be given.

Since I only work the senior market I design and print my own. All of the type is larger than what would appear on a typical business card. I want to be as readable as possible for people who's eyesight may not be what it use to.`
 
I actually did this myself in one batch of cards years ago but kind of forgot to do it since then

How many times have I heard (and done) that?

It worked so well I quit doing it . . .

A friend told me about 2 sided cards years ago. He even suggested using mailing labels for the message on the back. Not real professional but gave you flexibility.

This was before you could find anything you want (and some stuff you may not want) on the internet. The back of his card was a small billboard. The label would say "term life insurance less than $12 per month" or "health insurance as low as $50 per month".

Obviously nothing that would pass muster with legal or the DOI, but as I said, this was different times.

A card has two sides. Use both of them.
 
I have my logo in the upper left hand corner and across the middle of the card is large letters is simply says "Your Insurance Agent". My name is under that is smaller letters. Contact info is in the lower right and left hand corners. That in itself makes my card stand out from other cards they may be given.
 
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I have my logo in the upper left hand corner and across the middle of the card is large letters is simply says "Your Insurance Agent". My name is under that is smaller letters. Contact info is in the lower right and left hand corners. That in itself makes my card stand out from other cards they may be given.

Well I'll be, my *** parrot (coccoc) has gotten loose and he is copying other people's posts on here again!
 
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