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So, let's do the classic A vs B sales presentation.
You need $1,000,000 of life insurance, and you have $2,000/year to buy it.
Would you rather have:
Option A: $2,000/year premiums... $0 cash value, but at the end of 20 years, you get all your money back when your policy expires.
Option B: We do $2,000/year in premiums, but we do a combination of a $50,000 permanent policy + $950,000 term rider. Your permanent policy will grow with dividends (or indexed interest credits) and you'll be building a cash value that can be used for various other things. Over time, we can continue to convert that $950,000 into more permanent coverage. Oh, and that term rider? Will typically be less expensive than buying a separate policy.
Let them choose.
You need $1,000,000 of life insurance, and you have $2,000/year to buy it.
Would you rather have:
Option A: $2,000/year premiums... $0 cash value, but at the end of 20 years, you get all your money back when your policy expires.
Option B: We do $2,000/year in premiums, but we do a combination of a $50,000 permanent policy + $950,000 term rider. Your permanent policy will grow with dividends (or indexed interest credits) and you'll be building a cash value that can be used for various other things. Over time, we can continue to convert that $950,000 into more permanent coverage. Oh, and that term rider? Will typically be less expensive than buying a separate policy.
Let them choose.