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Bob, I'm an Independant IMO principal. CPS Gulf States Brokerage. New to Twitter
and found this thread. I'm here to learn and share ideas. It's all good.
and found this thread. I'm here to learn and share ideas. It's all good.
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I tweet about insurance, and I have fantasy's, but not about football . . .
That is because you have not yet learned how to use these media effectively. To make more sense of it, think of it this way. How many people have you met at a party talked to for 30 minutes and then they found out you do insurance and you ended up writing them. Most likely a lot of you. That is how you are supposed to use twitter and facebook. Don't go around pushing your business. No one cares. Instead, if you are packers fan, spend time talking to tons of packers fans and casually mention once in a while that you are an insurance agent. If they like you they will request a quote.
"casually mention once in a while that you are an insurance agent."
I have never done that (not even once) in 29 years at any party or social gathering. I don't even carry a business card.
Just me and I wouldn't recommend it.
I noticed by the response that I think you misunderstood what I meant by casually mention you sell insurance. Eventually, sooner or later people will ask what you do for a living if your are genuine. When they find out you do insurance, their is a good chance they will contact you if they need it. A rule of thumb to go by if you are trying to promote your business on social networks is no more than 80/20. That means no more than 20% of your posts should be promotional. It should really be more like 10%. The rest should be about helping others, informing others, or connecting with people. The same rules of society apply to facebook and twitter.
Let me know if this does not make sense to anyone.
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I used to agree with you until I got asked so many times about what I did by someone and then they asked me for a card. I would have to say I don't carry one and they would be disappointed. So now I do, and have built a lot of business from it.
I am probably the least promotional person I have ever met. In fact, when we hired several interns last month to do sales, we trained them to not sell. Instead we train them to answer questions and educate business owners. In my experience, anyone you have to sell is most likely going to have buyers remorse and become a pain anyways.
As a non insurance agent. I joined this forum to get more info for a new insurance client that I started working with last month. I can tell you their is an absolute need to have knowledgeable people educate us on the risks and traps of insurance.