austin.mike28
New Member
- 4
Re: Captive P&C Agents: Simple Question. What is Your Close Ratio
My whole point was I wouldn't be able to survive on a 31% close ratio, and to not think of our industry as a commodity. If you like to sell and compete only on price that's fine, go right ahead it's your business you can sell as you like. I just don't run my agency that way.
I never said price does not matter. What I said was it's not the only thing. It is important, but it's not the most important thing.You didn't answer my question, how much new business revenue did you generate this year?
I don't do internet leads, don't have a single client with minimum limits and my average commission per household is $379. I cross sell my commercial clients, get referrals from realtors, CPA's, etc and market to parents of teen drivers in 27 high school newspapers. As much as we like to pretend price doesn't matter... it does to 90%+ of the population including those that have money. You are spouting the company line like a Chubb or Fireman's Fund marketing rep... and not like an agent that is fighting it out every day. I don't skimp on coverage or deal with those that are strictly price driven... but you must provide a great value to your customers to get them to move. They are not going to leave another good company to come to you for no reason.
My whole point was I wouldn't be able to survive on a 31% close ratio, and to not think of our industry as a commodity. If you like to sell and compete only on price that's fine, go right ahead it's your business you can sell as you like. I just don't run my agency that way.