Changing from Final Expense to...

Hey Barry, hope you've been doing well. Haven't heard you promoting those TV leads the last few weeks. How did it work out?

It's absolutely amazing - we've doubled in call volume over the last month!

I'm so busy on-boarding so many new agents...(that are ALL independent agents getting TOP COMMISSIONS from Agencies that allow them to have all the important carriers to be successful in Final Expense telesales)...that I haven't had the time to fence with you here on the forum...

Good luck with your recruiting!
 
Another part of me thinks I should do some more research on the different markets / clients that are out there before I commit.

This should be a definite part of your plan moving forward. That does not mean you need to refrain from any and all sales activity while you research and ultimately plan and prepare for your relaunch.

I'm considering getting back into insurance and was wondering if someone can relate to my experience and also give me some guidance to another route I can take.

I started in final expense in 2016 part time and transitioned to full time. In 2018 I started preparing for "another route." I did not, however, know immediately what that would look like. Along the way I had the opportunity to meet with and speak with and learn from some real giants in this business. @DHK introduced me Lew and Jeremy Nason at The Insurance Pro Shop in 2018. I spent a year studying the material they offer through the monthly membership to their website, and then I purchased their Found Money Management program which has been a game changer for me. @DHK also introduced me to Ohio National's Tom Love. That meeting was in many ways a turning point for me as it helped me to put into focus all the information I had dumped into my head but my brains still saw as blurry. His Boot Camp was a phenomenal learning experience.

Now, today, I know what I am doing and why I am doing it. Perhaps it now sounds quaint or cliche, but finding your why is the most important thing in business and in life. Tom Love (and by extension, Simon Sinek) made that abundantly and wonderfully clear to me.

A large part of me wants to help out families with mortgage protection.

Mortgage protection is a great way to accomplish what should be your first goal no matter how you plan your business ahead: Make them a client first (I stole that from just about every solid vet on the forum, by the way).

Also, as MP is typically practiced by the MLM IMO's that really recruit and market for this space leaves much to be desired. There are some much better ways than simply selling ROP term. The InsuranceProShop has a mortgage protection sales and marketing program. I have not purchased it, but it may be a good place for you to start. For $29.95 a month or whatever it is, you can join ISP's website and get a real good taste of the nature and quality of their materials before you commit or not to one of their marketing programs.

Your instincts are solid. And while you do your research the MP market is as good as, and in fact is better than many for you look to as a launching point. But the opportunity to help folks is so much bigger than just selling them an ROP term for mortgage protection.

You're in PA as am I. We should talk. I do not recruit and I am happy to talk shop.
 
Oh, on my end.. I'm not trying to convince you of anything...

Mortgage protection is fine if you want to do it. So is any other form of insurance.

For me, Medicare is easy. So I enjoy it.

I couldn't imagine grinding to make a living, but again.. that's me.


I started selling Medicare this year but I need some guidance. How do you generate leads? any advice for someone starting out? I joined a brokerage but the support they provide is not great.
Any advice that you could provide would be appreciated.
 
Barry has the best TV leads in the business . Duford actually did an interview with Barry and 2 of his agents going wild talking how there the best leads on the planet . I've used 1-2 days week to try them and I'm closing 40% . Thanks Barry


Hey Don you're doing well. Barry said, if I remember correctly, that the ave. closing % is approx. 20%. If you're closing 40% of these leads why wouldn't you focus more than just 2 days on this? Seems like it would be your new focus?
 
Closing 40% so far . But i don't want to sit on the phone 4-5 days a week . I still enjoy Some face to face . Let's say days its raining or I just don't feel like pounding the pavement I'll use . But you can look at Dufords video with Barrys agent talking about the lead. But of course you must have skills on the phone . But the intent to by is there . The rest is up to the agent .
 
I started selling Medicare this year but I need some guidance. How do you generate leads? any advice for someone starting out? I joined a brokerage but the support they provide is not great.
Any advice that you could provide would be appreciated.

90% of your whole job is lead generation.

There are a number of ways.. and you'll always find someone that swears none of them work.

You can buy leads.

I can't help you with that, because every lead I've ever bought has made me feel scummy calling them.

You can cold call.. but you have to be careful about compliance and the Do Not Call list. It's also not the most efficient use of your time.

You can use Direct Mail, but mail is being really bad right now.

You can use digital marketing or Local SEO which is hands down the most efficient, but it takes a while (think years) to make really work and leads are not consistent.

You can door knock, but can't talk about Medicare Advantage.

You can use referrals, but you don't have any clients yet.

You can do seminars, but COVID and mail.

There's no fit. My suggestion.. try a few different things and be prepared to throw money at it. Find something you like and can do regularly. Also diversify your lead sources.

For example:

I have a small Direct mail that I do.
I have local SEO.
I do e-mail marketing
I started using Youtube
I have a referral system.

Hell, even consider FE to sell and build a book of business that you can sell to when they hit 65.

Personally, and a lot of people shit on it... I tell people to take their time. Don't be afraid to get a job to eat (because being desperate sucks) while you figure out how you want to do this.

That's my opinion, but I'm sure someone else can tell you otherwise.
 
90% of your whole job is lead generation.

There are a number of ways.. and you'll always find someone that swears none of them work.

You can buy leads.

I can't help you with that, because every lead I've ever bought has made me feel scummy calling them.

You can cold call.. but you have to be careful about compliance and the Do Not Call list. It's also not the most efficient use of your time.

You can use Direct Mail, but mail is being really bad right now.

You can use digital marketing or Local SEO which is hands down the most efficient, but it takes a while (think years) to make really work and leads are not consistent.

You can door knock, but can't talk about Medicare Advantage.

You can use referrals, but you don't have any clients yet.

You can do seminars, but COVID and mail.

There's no fit. My suggestion.. try a few different things and be prepared to throw money at it. Find something you like and can do regularly. Also diversify your lead sources.

For example:

I have a small Direct mail that I do.
I have local SEO.
I do e-mail marketing
I started using Youtube
I have a referral system.

Hell, even consider FE to sell and build a book of business that you can sell to when they hit 65.

Personally, and a lot of people shit on it... I tell people to take their time. Don't be afraid to get a job to eat (because being desperate sucks) while you figure out how you want to do this.

That's my opinion, but I'm sure someone else can tell you otherwise.
Only have one thing to add. You don't have to have clients to get referrals.. Even people that have not bought from you will refer other people if asked in the right manner.
 
Back
Top