Closing Question

[Crabcake Johnny]

Also, to play devil's advocate, who cares about ROI

Who makes more money:

Agent returns $6 to $1 spent and spends $300 per week
Agent returns $3 to $1 spent and spends $1,200 a week

If if my closing skills sucks and I feed 40 leads a day into Leadpod to end up with only 2 deals a day - 1 out of 20 leads close is horrible.

However, that agent still has 10 deals that week and more profit than an agent with great closing skills yet only buying 5 leads a day.

 

[Essenture]

This closing ratio thing and good and bad business deal, is exactly why I choose to write group. We all remember the insurance test verbage "adverse selection". In a group (I only do twenty lives and more) I know that some will say no year one. And year two when they've seen others in the group benefit, they too will become a client in the future. Just my opinion.

 

[Guest]

This closing ratio thing and good and bad business deal, is exactly why I choose to write group. We all remember the insurance test verbage "adverse selection". In a group (I only do twenty lives and more) I know that some will say no year one. And year two when they've seen others in the group benefit, they too will become a client in the future. Just my opinion.

Good point. Indeed.

And verbage is one of favorite words, assimilating
verbiage into the garbage, love it!

 

[Guest]

Also, to play devil's advocate, who cares about ROI

Who makes more money:

Agent returns $6 to $1 spent and spends $300 per week
Agent returns $3 to $1 spent and spends $1,200 a week

If if my closing skills sucks and I feed 40 leads a day into Leadpod to end up with only 2 deals a day - 1 out of 20 leads close is horrible.

However, that agent still has 10 deals that week and more profit than an agent with great closing skills yet only buying 5 leads a day.

Closing skills? Do they matter in health insurance? LOL!!!

 

[Crabcake Johnny]

And if you're running an agency do you want a fantastic closer with no ambition who writes 3 deals and bags the rest of the week, or someone hungry who makess up for lack of talent with hard work and puts in 6 deals a week?

 

[Guest]

And if you're running an agency do you want a fantastic closer with no ambition who writes 3 deals and bags the rest of the week, or someone hungry who makess up for lack of talent with hard work and puts in 6 deals a week?

Interesting point but I've rarely seen a fantastic closer with little to no ambition. They generally want the most money and make it.

If they're out there, that's very sad and they deserve to be canned!

 

[CHUMPS FROM OXFORD]

On-topic, so hang with me on this one. There is a great SEO Forum that I read every day. One of the largest memberships I have ever seen, although not as big as my association.

Anyway...may of these guys have tens and hundreds of websites. Their goal is to generate traffic, and get paid for the clicks (on the links).

One guy has 10 great websites and generates about $400 per month in net income off each one. Another guy has about 300 websites and generates about $60 per month in net income off each.

To me, and many others...the bottom line is net income, as long as I'm not working too many hours.

 

[Guest]

On-topic, so hang with me on this one. There is a great SEO Forum that I read every day. One of the largest memberships I have ever seen, although not as big as my association.

Anyway...may of these guys have tens and hundreds of websites. Their goal is to generate traffic, and get paid for the clicks (on the links).

One guy has 10 great websites and generates about $400 per month in net income off each one. Another guy has about 300 websites and generates about $60 per month in net income off each.

To me, and many others...the bottom line is net income, as long as I'm not working too many hours.

Excellent point. I tell my friends that I work less now and make more money. Because I really know what I'm doing at this point.

So the best of us have a good closing ratio, good retention and a good ROI.

All good!