Here's the video - Final Expense Is BOUGHT, Not SOLD!
Thanks for the reco, Mr. Galt.
The purpose of this video is to explain to new agents that he needs to focus on finding HIS GUY - the prospect that GETS why life insurance is important, but is UNSURE as to which TYPE to buy.
Selling is NOT about convincing someone to buy from you who is not a qualified prospect; that's the perception of salesmanship Hollywood wants people to believe.
What TRUE selling is about is finding a QUALIFIED prospect... who ALREADY has the underlying emotional reason to have life insurance... but NEEDS to be sold on WHICH option is the BEST for him.
When final expense agents focus their efforts on that nuanced but fundamental difference, they will begin to manage their time better and sell more policies.
You are welcome, this video will really help this guy. It should be an eye opener for a TON of agents, you nailed it with this one.