You must not read very well. Here's the exact passage from the memo CMS put out (I've put in bold the segments that pertain to Medigap and enrollments:
You can keep your head in the sand if you want to.
In approx 2 to 3 years, you will wish you had a Plan B for when this 3rd party marketer/FMO takes 90% of your business prospects from you.
It's going to happen - all I'm saying is get ready.
CMS is especially interested in information and feedback in the following topic areas:
1. Enrollment Assistance Functions CMS envisions that the Medicare Enrollment Assistance Demonstration will be designed to provide unbiased information and assistance to beneficiaries to help them learn about and evaluate their coverage options, including: Original Medicare, Medicare Advantage, Medicare Part D Prescription Drug Coverage, Medicare supplemental insurance coverage (Medigap), and employer coverage. Possible functions of the contracted entity include:
- Operating a call center with representatives specifically trained to provide one-on-one assistance to beneficiaries to help them understand their coverage options and enroll in plans;
- Conducting direct mail and telephone outreach to targeted beneficiaries (such as beneficiaries new to Medicare) to offer assistance in evaluating coverage options;
- Conducting direct mail campaigns to Medicare beneficiaries to inform them of coverage options and enrollment periods;
- Conducting community outreach and education activities focused on coverage options;
- Sub-contracting with community-based organizations to expand outreach efforts and reach targeted populations;
- Establishing community-based enrollment centers;
- Processing enrollment applications received from beneficiaries and submitting enrollment requests to plans.
You can keep your head in the sand if you want to.
In approx 2 to 3 years, you will wish you had a Plan B for when this 3rd party marketer/FMO takes 90% of your business prospects from you.
It's going to happen - all I'm saying is get ready.