Critique My Telemarketing Script Please

[Franz Kafka]

As a fellow newby I find threads like this very valuable. I also want to share my spiel and schtick in the hope of getting some advice.

Once a business owner becomes my client I scan the area as I walk out of his/her place and write down all the names of nearby businesses. Then I go home/office and look them up on the internet. Many of them have their own websites and I get a pretty good idea of what they do or if they don't have a website at least I have their phone number.

I call or visit them and tell them

My name is Franz Kafa and I am a business consultant for 'whatever company' down your street/across the street from you. I noticed your place of business while I was with my client and decided to give you a call/stop by to see if I could also offer you the same kind of service. (no pause)
I consult businesses on how to maximize their earnings and minimize their expenses. Is it OK if I stop by/stop by again for few minutes next time I come out to see my client?

'I'm busy'

Yes I understand. I'm just looking for new clients. I'll be out to see my client again next Tuesday. Is it OK if I stop by for 10 minutes?

'I don't think so'

That's fine. Just in case you change your mind in future, do you mind if I stay in touch with you from time to time?

'Sure. Whatever'

Can I call again/stop by again in another 3 months?

'Make that 6 months'

Great. I'll call again/stop by again in 6 months. Thanks for your time.

Some may have problem with my introduction as a 'business consultant' but that's what I honestly do.

Finding 20-30 nearby businesses is easy. I felt that just by dropping the name to them I am not a COMPLETE stranger. Maybe they know my client or at least know their place of business. I do the same for the residentials after my appointment (if it's not too late).

 

[moonlightandmargaritas]

This approach makes most people want to reach for a pistol...

What dialogue would you use to set the appointment?

At this point, you have absolutely no idea, or enough info, to know whether you even want an appointment.

Contrary to popular belief, it's not about "how many people you can get in front of".

It's about how many of the right people you can get in front of.

Much, much more qualification is needed before you decide to spend your precious time. Now if you don't have abundant prospects, and your time isn't precious...

The goal of ANY phone script should be to get involved in a conversation. 70% them, 30% you.

If there is some chemistry, it should be no problem to set an appointment. But good gawd, forget that '80s, Tom Hopkins, "Is Thursday at 2 or Friday at 11 better" crap. People see right through it these days. It's almost 2009 man!
- - - - - - - - - - - - - - - - - -

I'm just looking for new clients.

Try striking the word JUST from your vocabulary. It's a very weak, apologetic word, and it minimizes the importance of your work.

Why should they care what "you're looking" for anyway?

 

[ALG]

Good Advice, When I am in Tampa next Margaritas at Bahama Breeze on me.

Al

 

[moonlightandmargaritas]

Good Advice, When I am in Tampa next Margaritas at Bahama Breeze on me.

Al

Haha OK you're on Al! I'm only about ten minutes from Rocky Point...

 

[JacquesWerth]

Telemarketing Scripts

Historically, less than half all of employee benefits prospects are tempted to get competitive quotes from a new agent within 60 days prior to their anniversary dates. The other half usually stick with their current agent. A far smaller percent will check rates between anniversaries.
Note: The current recession may change these statistics.

Since they may have received hundreds of employee benefits prospecting calls during the year, what are your chances of getting an appointment?

A combined drip marketing and telephone prospecting campaign can make you the other agent with whom many of them check.

 

[mickeyma]

HELP ME PLEASE!
I am new to life insurance and have decided, after purchasing various leads from several lead companies, that I need to telemarket until I am better on the phone. It seems to be a skill that once learned feels natural.

I need a good life insurance script........

You can get FREE newsletters from several phone sales trainers. If you like their stuff, they offer inexpensive books, tapes and seminars.

My favorite is Mike Brooks (mrinsidesales.com). Also, I like
Art Sobczak (businessbyphone.com).

I've bought ebooks from Brooks for $19 & $39.

A good book is from Bill Good (prospeting your way to sales success).

The biggest quality you can have in telemarketing is an attitude of "don't care." That will make you relaxed and ready to have fun with the client (laugh at yourself or with him about something).

Do a good presentation--answer the objections in your presentation--and the close is natural. Show a couple of options and then say: Which plan do you want to start with? Say it with a firm voice and with conviction. Be convinced your prospect needs this and you are helping him. The worst they can say is they want to think about it. And, that's not so terrible. None of us sell everyone.

Your closing rate will be based on your marketing. Lower rates for cold calling & internet leads and better rates for direct mail.

I wish you good luck.

 

[Franz Kafka]

Try striking the word JUST from your vocabulary. It's a very weak, apologetic word, and it minimizes the importance of your work.

Why should they care what "you're looking" for anyway?

You are right. I don't like it, either. I want to convey that I am looking for a long-term service relationship instead of one time sale in a very non-pressured manner. What would you say to convey that?

 

[bobson]

You are right. I don't like it, either. I want to convey that I am looking for a long-term service relationship instead of one time sale in a very non-pressured manner. What would you say to convey that?

How about instead of making statements you start asking questions? Like, are you happy with your current provider? Are you happy with your current rates? Is service, coverage or price most important to you? Would you consider making a change this year?

 

[JacquesWerth]

Trying different scripts and thought this one was the best, but didnt have much luck with it today. Maybe just a bad day or bad script?

Hi Mr./Mrs. ___________, My name is Chris Hoddy, I’m the owner of First American Insurance Group. I specialize in working with health insurance benefits for small businesses and individuals.

The reason for my call today is to see what you where currently doing in regards to your health insurance plan and to see if you would be interested in looking at some options to try and lower your premiums?

[69 words]

Starting a call with “Hi” or “Hello” or any other salutation creates sales resistance.

Hardly anyone will listen to a 69 word “Telemarketing Script” and give you a favorable response. A maximum of 45 words is far more effective.

Prospecting is not Telemarketing; words have meanings that create results.

The best way to start a prospecting offer is prospect’s “FirstName, LastName, please.” When the prospect answers, say “This is Your Name.”

“Interested” prospects seldom buy. To increase your sales by at least 50%, find and make appointments only with prospects that want what you have to offer.

 

[Duck Man]

Hello,

I also need help with creating a new telemarketing script for business to business calls. I have worked for AFLAC for 6 yrs. and as you all know, untrained agents have saturated the market and companies no longer want to talk to the 4th AFLAC agent that has called them. I am trying to avoid this objection. Any help would be greatly appreciated . Here is my current script.

Hello, maybe you can help me? My name is ______ . I am an Aflac agent who works this geographical location? I will be presenting to _______ businesses next week in your area, and I would like to schedule a short 15 minute briefing with you to explain Aflac. There is no cost to the company to offer Aflac, I’ll only take a few minutes of your time. What time would be best for you to meet with me next week?