Tricks of the trade - Dateline NBC - MSNBC.com There's a link to the entire transcript of the show in case you missed it. Interestingly enough, I met Bill Denny in Phoenix a few years ago -- attended a sales training program he sponsored and dang near went to work for him -- until I visited with some of his sub-agents who obviously were as clueless as a blind monkey trying to find a stop sign in Manhattan. The guy is such a schmuck. But a rich one. By his own account, he easily makes 7 figures annually working only 5 months out of the year, and plays golf the rest of the year. His sales pitch hasn't changed one bit, best I can tell. Copies of Marilyn Monroe's will, etc. He is also infamous for throwing "pizza parties" for snowbirds at their Arizona mobile home parks.