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It means he excels and yet he doesn't do all the things the conventional wisdom say you have to do.
A lot of that conventional wisdom comes from failed agents who become managers or FMOs and teaching what they "think" should work.
Beating everyone up to get lame referrals is a perfect example. This comes from FMOs that want new agents to think that's how the successful guys get leads. This allows the FMO to either supply you with less real leads (if you are on a lead program) or pay you too low of commission for the numbers to work with you buying the number of leads you really need.
If you are failing due to lack of enough quality leads they can blame your lack of ability to generate enough "referrals" on each appointment.
Quality referrals come naturally. Not the way the "sales managers" generally teach new agents.
FE agents can learn a lot by just copying JDs business model and teachings.