- 561
I agree with you BUT if you do them to enhance an overall marketing plan I feel it can be worth while. But I do think you need to really have a defined and targeted audience to have it bring a positive ROI.
Do Radio Ads Work?
- Thread starter Mark
- Start date
I agree with you BUT if you do them to enhance an overall marketing plan I feel it can be worth while. But I do think you need to really have a defined and targeted audience to have it bring a positive ROI.
- 17,077
What about their mom's basement?
Just kidding!
Hey Ma! Can you keep it down up there? I'm trying to have a LIFE down here.
If you are going to use radio it should be to supplement other forms of advertising.
The only time I listen to the radio is while driving and I suspect others do likewise. Once in a while I will hear an ad for something I might be interested in but the only contact info is a phone number.
No website, just a number.
Unless I whip out my cell phone then and dial the message is lost.
Most of us are visual learners. If the only way you communicate is by audio you are losing potential customers.
Radio ads can be used to build brand awareness. Allstate, Coke and other established brands can advertise on radio can be tough.
"Want life insurance? Call Mark at 770-555-5555"
I don't think that would be as successful as "learn more at MarkHasLifeInsurance.com"
The only time I listen to the radio is while driving and I suspect others do likewise. Once in a while I will hear an ad for something I might be interested in but the only contact info is a phone number.
No website, just a number.
Unless I whip out my cell phone then and dial the message is lost.
Most of us are visual learners. If the only way you communicate is by audio you are losing potential customers.
Radio ads can be used to build brand awareness. Allstate, Coke and other established brands can advertise on radio can be tough.
"Want life insurance? Call Mark at 770-555-5555"
I don't think that would be as successful as "learn more at MarkHasLifeInsurance.com"
- 14,808
I'd still like to see someone do what I believe would be a fantastic marketing technique.
You take large orange paper with "NOTICE OF FORECLOSURE" and tape it to people's doors. On the bottom it says "without life insurance, this could happen to you" with your number.
Your phone would be ringing off the hook.
You take large orange paper with "NOTICE OF FORECLOSURE" and tape it to people's doors. On the bottom it says "without life insurance, this could happen to you" with your number.
Your phone would be ringing off the hook.
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- 15,041
You were once a door hanger machine. Dust off your Nikes and Just Do It! Let us know how it goes.
- 7,790
Does anyone listen much to the radio other than when in their car?
- 15,041
I listen to Little Orphan Annie every day. Got a decoder ring and everything.
- 561
I have Sirius/XM....regular radio is getting snuffed out. The old timers still listen to AM and specific talk shows but regular radio is fading fast IMO.
- 7,790
Well I'll be damned, I have one too. I loved that Ovaltine when I got home from school!
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