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First, your comment doesn't even make sense.
To be clear, I'm not assuming anything. This whole discussion centers around information disclosure. The guy in this thread says he offers ADR as an additional "value". However, he does not tell these clients how truly unlikely it is they will collect on this value. If he began doing this, almost nobody would buy the ADR once they learn the truth.
Whether you are selling UL, WL, term, ADR or whatever, it's our job to inform our clients what we know about the insurance we are proposing to sell them. There are pros and cons to all types of life insurance. The client needs to know this risks & rewards, so they have all the facts to assess whether or not what we are recommending is consistent with their objectives.
This is especially true when we know that a potential contract is like buying a lotto ticket hoping to win $25,000 (ADR).
You can't claim "the premium reflects the risk" and use that as logic to justify why we don't need to inform our clients the improbability of ADR.
Again, why would you assume he (or anyone) is misrepresenting?
If you truly think it's unethical to add the rider, write your insurance commissioner and give him a detailed explanation as to how you arrived to this conclusion. I'm sure he could use a good belly laugh.