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For every 100 "thank you for your time" cards mailed out, how many call back within the next 12 mos. ready to buy? Interesting idea.
I've never counted them. I would make an educated guess that it's 1 in 10. And maybe some would have called without the card? I do notice that I get more call backs since I've used the cards. I have been doing them for a little over a year and a half. I use SOC. It costs me $.88/card. I personalize everyone. Just takes a few minutes.
My opinion is that it's worth my time or I would stop it.