Do You Ever Wonder Which Marketing Channels Lead Providers Use?

Discussion in 'Insurance Leads' started by SearchLightLeads, Apr 19, 2017.

  1. CALTCAgent
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    CALTCAgent Well-Known Member

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    I wonder what you can specifically tell us about the "intent" of our next customer ?

    Do you mean the search terms or what, lets be specific, can we ?
     
  2. Newby
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    Newby Well-Known Member

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    I was shocked to learn how cheap TV leads can be purchased for these days if you take a whole state. But you are right. The quality of one lead can be way less than another depending on what they are responding to exactly.
     
  3. pdrnyc
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    Dustin you use the magic word that more people do not focus on: intent.

    It amazes me agents spend so much on what amounts to the contact information for someone who had the INTENT to acquire insurance 3, 6, 18+ months ago. Advertising technology has come a long way and I think the insurance vertical is ready for a shift to use big data and machine learning to target consumers smarter and more effectively.
     
  4. NSRH
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    NSRH Well-Known Member

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    You actually dont need to purchase an entire state. An agent (or local agency) could easily buy airtime on a local broadcast station and begin taking leads within days.

    I dont know if anyone is doing this, so I dont know how successful it would be, but I do know, sometimes for us, its cheaper to purchase local broadcast throughout the state than it is to purchase the entire state on cable.

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    We partnered up with a Vendor I met at LeadsCon who went through our clients and figured out 50 different demographics with our customer base to help target more prospects that are most likely to buy.

    I wasnt familiar with this method until then. But it made perfect sense.

    Its definatly a game changer. Other industries have been doing this for years, but as usual, the insurance industry, especially final expense, is the slowest to improve.
     

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