Does Anyone Have a Good Approach for Selling P&C to Mortgage Leads?

I'm wondering if any of you have had success with mortgage leads and if so what do you say when you call on them? I have some leads that show how much the prospects are currently paying for there home owners insurance but i'm having a hard time building urgency. Any ideas on how to get the most out of these leads?
 
I assume you are talking about refi mortgage leads? Do you get phone numbers and email addresses? If they are going through a refi I would think the best way to sell it would be on a monthly savings since that is probably the reason they are doing a refi. If they are paying $2k/year and you send them a quote for $1400 show them that it will save them $50/month on their mortgage.
 
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