I sell term more than any other type just because of cost. Most people in my area just don't want to spend the money.
And I get so frustrated when I save people money overall on their P&C package, can write the husband and wife life and STILL be saving them money, and they STILL don't want to buy it because "they're trying to cut-back." SO frustrating! I just had a guy say well if I have to chose between renter's insurance and life insurance, I'm going to go ahead with the renter's because I need to protect my stereo equipment. (UGHHHH...). My reply was, "Well, if something happens to you I guarantee that your baby and wife won't give 2 hoots about that stereo equipment - your wife will be too worried about how to pay for your funeral and raise your child".
I know it's our job to make people understand this - and after using that example he did understand. But some people still don't get it. I haven't been selling life very long and am still working hard on overcoming objections. It's just a process I guess...
I think there are quite a few guys out there like that. I remember the first I ran into this. I felt really bad for the wife. She really wanted coverage and her husband didn't care at all. Guys like that care about their stuff (stero equipment, guns, baseball cards, etc.) more than they do their wife and kids.