Does Email Blasting Work??

[Mark]

I had an agent tell me that he was going to pay a company to do an email blast to over 1 million people and he thought he would sell a lot of insurance doing this.

I told him he was wasting his money. That most of the blasting companies claim to send out that many emails, but they really don’t and if they did, the spam filters would block most of them. I don’t think this would be a good idea.

But he said he is only paying about $600 dollars and he thought it would be worth trying.

Has anyone ever tried email blasting? I think it is a waste of time, but maybe you are doing it and I’m wrong.

What do you think about email blasting?

 

[tryan326]

How often do you read junk mail?

 

[JRoot]

This guy has a million can-spam compliant email addresses?

 

[Mark]

I don't think the idea can or will work. I think they can make it look good on paper, but it won't work.

But I wanted to see if anyone was doing this and it was working for them. I could always be wrong.

 

[SportsNut]

Just know what your responsibilities are. I would say most don't.

FTC - CAN-SPAM Act of 2003 - $ 11,000 fine per violation. Certainly loosely enforced, but it only takes once at those stakes.

The CAN-SPAM Act: Requirements for Commercial Emailers

 

[CHUMPS FROM OXFORD]

Junk mail Whether it's a million or a billion...save your money. Plenty of other better ideas.

Spellcheck was used in this post.

 

[bill3173]

Precise leads does email blasts for health and life. I've used their health leads in the past and written some really good policies off of them. They were as good as any that I've purchased, actually large cases with good persistency.

From what I've heard, it doesn't work as well for life.

 

[Crabcake Johnny]

Spam is legal as long as it complies with the CAN-SPAM Act - basically can't have a misleading header, must have an opt out and must have your physical address.

Most ISP's ban spammers - if you send it from your server you'll be IP blocked - so you need to pay companies - normally with servers hosted in other countries.

Does it work? No.

 

[bill3173]

Does it work? No.

Yes it does.

 

[Crabcake Johnny]

If it worked word would have long since spread and agents and agencies would be doing it. It's extremely cheap to do email blast advertising and I've known several agents who used to do it. "Used" to would be the key word in that sentence since the leads they received were garbage.

The "better" lead companies will not allow their affiliates to email spam - that says a lot.