Does Email Blasting Work??

[bill3173]

If it worked word would have long since spread and agents and agencies would be doing it. It's extremely cheap to do email blast advertising and I've known several agents who used to do it. "Used" to would be the key word in that sentence since the leads they received were garbage.

The "better" lead companies will not allow their affiliates to email spam - that says a lot.

During the period that I was using this type of lead, I wrote 38 policies. Its been 1.5 years since I've used them and 20 of them are current customers. 21 of them bought short term medicals and 2 of those converted to permanent policies. I've also received referrals from these customers.

So, what do you say to that?

 

[Crabcake Johnny]

...I can then assume you're email blasting as a business habit. Which company are you using?

 

[TXINSURANCE]

Who charges $600 for a 1 million email blast?

 

[bill3173]

...I can then assume you're email blasting as a business habit. Which company are you using?

It's been a 1.5 years since I've used them, but I bought from Precise leads. They were like $8 ea. and you could pay as you go type deal. They were generated solely from email blasts at the time, but the quality was good.

Believe it or not, they had a lot of professional people responding to the emails, Doctors, Lawyers, Indian Chiefs etc. a good mix of all types.

You had to sort thru a good number though, and I really didn't have time for it anymore. 5% was a good closing ratio with those, and from what I understand, they were some of the best.

 

[Charpress]

I seriously doubt if it would produce anything. But on the other hand...

Do you have control over exactly what the blast says, in other words can you determine the design?

Consider this, if you spent $600 to send out a million, and assuming you had no personal liability for the blast, and assuming further that you can get the individual email to concentrate on a profit area, then would you say that if you got one case that paid you $30,000, would it have been worthwhile?

I think if you blasted a million people with "insurance" as a significant part of the subject line or even in the text, it will be filtered out by 50% and not read by the other 49%. The key here is getting the pitch just right.

I would also consider this: from what I know of the big emailing companies, most have IPs, or other tell-tale signatures like key words, that get almost all of their junk emails filtered out long before it hits somebody's mailbox. I know I don't get any of this stuff anymore like I did in the past.

 

[bill3173]

I seriously doubt if it would produce anything. But on the other hand...

Do you have control over exactly what the blast says, in other words can you determine the design?

Consider this, if you spent $600 to send out a million, and assuming you had no personal liability for the blast, and assuming further that you can get the individual email to concentrate on a profit area, then would you say that if you got one case that paid you $30,000, would it have been worthwhile?

I think if you blasted a million people with "insurance" as a significant part of the subject line or even in the text, it will be filtered out by 50% and not read by the other 49%. The key here is getting the pitch just right.

I would also consider this: from what I know of the big emailing companies, most have IPs, or other tell-tale signatures like key words, that get almost all of their junk emails filtered out long before it hits somebody's mailbox. I know I don't get any of this stuff anymore like I did in the past.

Belushi not getting spammed by porn companies?

Oh well, things have changed.

 

[Alston]

I've been tempted to test one of the email blast companies. However, it doesn't pass the smell test.

I have, however had very good success emailing past visitors to my websites.

To keep from beind banned, I don't send from my own server. I will email until I get an unsubscribe response or they buy or prove to be uninsurable. The ROI is pretty good.

 

[mickeyma]

I did email blasting from a company out of Philadelphia. It was to emails recipients who had opted in at least twice to various offers so I didn't consider it spam. This was one of several companies I researched which claimed they did email blasting for major corporations( who emailed existing client base).

Here are the results for my life insurance campaign:

Headline: Save 35-70% on Life Insurance
I included a picture of a nice family with small kids.

40,000 emails per week
28,000 deliverable
7 leads
$700 costs

Did this 4 weeks in a row and then quit it. Don't need to say why.

 

[Quote]

It can work, but needs to be a designated markets. For instance you don't want 70% of your emails going to people in foreign countries. Plus $600 for a million emails is really expensive. Tell him to shop around and look for better deals. The way they get around it legally is by making all the people on their list opt-in at some point.

 

[hlink20]

I had an agent tell me that he was going to pay a company to do an email blast to over 1 million people and he thought he would sell a lot of insurance doing this.

I told him he was wasting his money. That most of the blasting companies claim to send out that many emails, but they really don’t and if they did, the spam filters would block most of them. I don’t think this would be a good idea.

But he said he is only paying about $600 dollars and he thought it would be worth trying.

Has anyone ever tried email blasting? I think it is a waste of time, but maybe you are doing it and I’m wrong.

What do you think about email blasting?

It all depends on your vendor, target audience and message. Campaigns like this require precision. They can be very successful if properly developed. Good luck.