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How exactly is the carrier going to know that you are always giving them the first right of refusal? How can they monitor with who and what you are writing?
They don't... but if they don't see much volume from you then you are done. Also... starting out lying to your one direct appointment is not a recipe for success in this business. There is no quick and painless way to start up an agency... you either need to deal with the various MGA's, a broker that will let you build your book and buy it out or pick a good carrier and go to battle with just them until you have some volume on the books and a track record of success. There is no free ride. Starting out... you need to protect your reputation as it is your key to success with carriers. If you screw over one carrier... chances are you will see that same sales rep at 2/3 different local companies in the next 15 years so you have shot yourself in the foot. If word gets out among the company reps that you are not a strait shooter... life will be difficult for you. If word gets out that you are honest, hard working and aggressive... appointments become easier to come by.
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How long do they retain the right of first refusal? After a few years, do you gain the ability to shop the coverage without seeing if that first carrier will take it first?
I think the contracts last a few years... I looked at it with Allied and CIG but opted to join a clu$ter instead. Much more expensive upfront but it was a better mesh with my business plan. You can shop the business and write with an MGA but why would you if the direct carrier was competitive in your area and they were paying a full 15-17% + you could qualify for contingency while the MGA is paying 10%?
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