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Senior clients are very loyal. Unlike the pre 65 market where clients go in and out of employer ins. With seniors, retention is easy as long as you service them & shop the market to insure their Med supp is still competitive. I still have 2 Med supp clients I wrote my first year, 1978. They are age 97 & 99 respectively. Can you say "renewals". I probably have 2 or 3 seniors die per week. I'm waiting on 2 death certs as we speak. The key in senior sales is to write more than you lose. Hell, that's the key to success in all health sales.
If I were to show you a chart of my income starting in 1978 through 2009, you would choke to death. This business (health ins) has been very good to me.
My grandfather was a real estate broker in Beverly Hills, Ca in the 20's, 30's, 40's, 50's and 60's.
He told me something once that has stuck in my head all these years, "Service should always come first, the reward of it second. It is thus that a fitting reward is not likely to fail, while he who services only for the reward is quite certain to be keenly disappointed in the end".
If I were to show you a chart of my income starting in 1978 through 2009, you would choke to death. This business (health ins) has been very good to me.
My grandfather was a real estate broker in Beverly Hills, Ca in the 20's, 30's, 40's, 50's and 60's.
He told me something once that has stuck in my head all these years, "Service should always come first, the reward of it second. It is thus that a fitting reward is not likely to fail, while he who services only for the reward is quite certain to be keenly disappointed in the end".