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I don't completely agree here. When you talk to someone about moving a large amount (or even smaller amount for that matter) of money there's a good chance that the very best thing for them to do involves multiple products (managed money and an annuity). Also I understood his 60/split to be an average, not a one size fits all rule. Cross-selling isn't illegal, but bait and switch without disclosures about the rest of what you do is.
Not being licensed in a state you do business in though... especially if it's the majority of your business...
I dont disagree that multiple products are often the best thing. But when you advertise for a fixed product, and intend to put that client into securities as well, and fail to disclose that fact; that is an illegal act.