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Depending on your budget. You can compete on equal footing with any company you choose.
The real cool thing, and this is what I do. You can just bid on key words within a certain radius of your home. I do 50 miles. All you have to do is be the top bidder, within that area, and your ads appear at the top of google, and or, yahoo searches.
You can set a daily budget, as well as a pay per click budget. I may not be able to compete the big companies on a national level, yet, my goal is to have 100 plus web sites or more, but they can't touch me within 50 miles of my area.
With google, they show the top 4 or 5 web sites of interest when someone does a search, so if you have 5 different sites, and you are the top bidder for that keyword, then only your companies ads will appear in the search.
Very effective. 5 ads, 5 different web sites, and no matter which one the customer clicks on, you own them all.
The real cool thing, and this is what I do. You can just bid on key words within a certain radius of your home. I do 50 miles. All you have to do is be the top bidder, within that area, and your ads appear at the top of google, and or, yahoo searches.
You can set a daily budget, as well as a pay per click budget. I may not be able to compete the big companies on a national level, yet, my goal is to have 100 plus web sites or more, but they can't touch me within 50 miles of my area.
With google, they show the top 4 or 5 web sites of interest when someone does a search, so if you have 5 different sites, and you are the top bidder for that keyword, then only your companies ads will appear in the search.
Very effective. 5 ads, 5 different web sites, and no matter which one the customer clicks on, you own them all.