You might say:
_Ms. Jones, I'm glad, for your childrens' sake, that you already have your cremation paid for. But there will be other expenses...you know...things like your final phone bill, final utility bill, lots of other small expenses that no one really thinks about.
Why don't you just do like everyone else is doing? (What's that?) she says. Well, everyone else is taking out a small $2k plan, some a little more than that. They want to make sure that NO ONE in their family has to struggle and pay part of their funeral. They really LOVE their family.
Ms. Jones, It sounds pretty good doesn't it?
Seriously, if I ever heard from my Mom or Dad that someone tried to pressure them with that type of line I'd have to go on the warpath.