- 4,875
That is a want, that is not a need. That better be there before you get there if you want a quality deal. Now, if you want to be the used car salesman, go ahead and try to create that want.
People, as a general rule, are more apt to buy what they want rather than what they need. If a prospect says "I don't really need this insurance, but my CPA said I could pass along some of my $$$ tax free to my children"......Write 'em up!