- 17,069
Ok with AEP a bust---got to get my thinking cap on for January
I have done a couple of FE Seminars in the past---used some ideas I got here
I had them at lower income Seniors apartments---offered a "drawing" for $25 gift cert for Dollar General across the street.
Building of about 100 residents, got maybe 20 attendees---almost all of them my MAPD clients
Sold nothing.
Second one same.
So now I now what DOESNT WORK---what are/have you done that DOES work?
The first question you need to ask yourself is why? Why did you make no sales?
Are they all planning to die with no insurance? Do they already have insurance? Are you good at reviewing and comparing? Are you good at getting past the "think about it" smokescreen? The big one is...did you get your eyeballs on their actual policies? Or did you fail to get to that crucial step?
Where did you get hung up? Once you analyze that you can improve.
Doing group presentations to those high rise buildings is not complicated. Usually you will make sales. But you are presenting to very low income and very unhealthy people. Not the greatest base of people for long term marketing.
But easy to sell. In my experience most likely of them currently have Bankers Life. That might be a regional thing. But if they are healthy enough to change, that's an easy one to beat.