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I came up with the brilliant idea of targeting the 30 something age group and locking them in to a low rate, as well as insuring their young children. Not a good idea. I was surprised how many 30 year olds are still living with their parents. They are at an age where they don't think about mortality and think they will live forever. Starting in the 60's on up is much much better.
I repeat my earlier advice, target people with money in the bank. Preferably those that care about someone. No matter what their age, those are the people that will buy life insurance.