Final Expense and Income Levels for Leads

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luke4275

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A smart guy told me to consider income levels starting at 0 instead of 15-20k. Has anyone tried this? what was the outcome? thanks
 
I've used both quite a bit. Each week people still say they can't afford it.

I feel you. I have been working with a guy in San Diego. He is begging me to write his son in law. I have quoted a $1,000,000. all the way down to 10 year term. Says he can not afford it. 35 year old Lawyer in LA. in P+ shape.

I sent the quotes and app to daddy in law and said call me if he wants to pay for it.
 
I've used both quite a bit. Each week people still say they can't afford it.

When you factor everything in, which gives you a better return on your investment?

For instance, writing several small policies adds up...but is it worth it? How is the persistency (assuming you still follow up with them, service them, etc.)?

Thanks!
 
I feel you. I have been working with a guy in San Diego. He is begging me to write his son in law. I have quoted a $1,000,000. all the way down to 10 year term. Says he can not afford it. 35 year old Lawyer in LA. in P+ shape.

I sent the quotes and app to daddy in law and said call me if he wants to pay for it.

Great point. If you are targetting your prospect correctly, when they say "I can't afford it." It really means, I don't see the value in it. In the case of the attorney, I'd say it is because he is a complete moron.

He could probably write you an annual check for that 10 year or 20 year term and not even notice it on his next trip to Vegas.
 
$25k minimum. YOu'll get more leads if you drop to $0, but you wont write much business and it doesnt stick well.
 
0 is to low. Do not waste time. Look at ROI and pay per hour. If a lead is going to give you 0 because they have 0 then the lead is no good. People hang out with people that make the same as them for the most part.

25K is a good place to start. I like to market to Sr's for med sups too so I do 25k to 45 k, ages 67 to 75.
 
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