New agent here got licensed and into this at the first of the year. I work fulltime so this is something I got into to make a better living. Mainly set appts on saturdays. After studying and learning about the FE business I went ahead with my first lead order. Being first time I was unsure about leads I know most agents get a 15-25 lead order per week but I was just not ready to make that financial commitment so I just decided to do one lead order and see how it went to get a feel what to expect etc. I heard a lot of positive stuff about lead connection but they wouldnt do a per lead order in my area because low returns so I went with 20 leads from need a lead with the card thats says life insurance. I think parameters were 50-85 with income of 0-50k. Well its been 9 weeks now and i have only gotten back 12 leads so far.
Out of those 12
5 were in there early 50's and thought it was something free and had no interest if cost anything.
3 didnt put a phone number so I rode by houses which were all in 70s in age in the same neighborhood. It was beyond the ghetto, Im talking pitbulls chained to front porch and the whole block standing outside thinking im the law or something so i just didnt even feel safe to get out.
1 guy thought was free but then said already had life insurance but agreed to a appointment to see if i could save him some money, then he called and cancelled when i was on the way and said its all the same but Ill keep working on him.
1 lady in late 70s wanted a policy but was a definite GI and couldnt afford the lowest premium I could offer. Felt bad for her as she just didnt have the funds.
1 guy who was 70 years old retired school teacher who had an small art gallery I met with and was wanting a policy to leave his daughter some behind to continue with the art gallery. Already had his funeral and final expenses taking care of. Met with him twice and in the end he was really interested and wanted to stay around $100 per month but he was just expecting much more coverage than what he could get and felt at only 10k death benefit he would be better off just using the money to give her now intstead of paying premiums because he was extremely healthy and probably will live much longer than 10 years.
So here I am over 300 in the hole on leads without a single sale, pretty discouraged to say the least.
Then the 12th lead comes in, Couple in mid 60s he retired from bosch she retired as a teacher both work part time at home depot, live in middle class neighborhood and do a lot of camping. So met with them saturday they wanted to get a policy started but she didnt have time to sit down because was getting flower ready for a wedding but agreed to meet yesterday. Ended up selling two RNA policies with an AP of $1320. Probably a small accomplishment to most but Im pretty stoked about it, even though I know 1k AP policies probably will not be the norm and more likely to see more 5-600 AP. So ive figured just on the 1st year commission I got a return of $102 per lead thus far.
Now im kinda confused and would appreciate advice on what i should do next about leads. Would love to do the RGI leads weekly but just not quite ready for that financial commitment yet. Should i just put in another NAL per lead order and maybe try some TM leads until they come in? or maybe try a per 1000 narrowed down to ages 55-80 with some income even though the returns in this area is awful? Though a small sample it seemed like the only ones that knew what it was about and was interested were the 60-75 ages who are middle class citizens. The ones in early 50s all thought was free and the lower incomes were all broke. Once i get a few more sales i think i will have the confidence to go with the weekly lead order but doing it part time now i dont know if I could handle 20 leads per week and I could get in the hole quick if dont produce results. Also do most agents reorder the same zips and counties or switch it up? Just seems so far the ones 60 or over who are middle or lower middle class seem to be the ones who are most interested. Ideally i would like about 10 leads per week so maybe i should order 20 leads every other week they just come in so slow I need some to work now, are TM leads decent? thanks
Out of those 12
5 were in there early 50's and thought it was something free and had no interest if cost anything.
3 didnt put a phone number so I rode by houses which were all in 70s in age in the same neighborhood. It was beyond the ghetto, Im talking pitbulls chained to front porch and the whole block standing outside thinking im the law or something so i just didnt even feel safe to get out.
1 guy thought was free but then said already had life insurance but agreed to a appointment to see if i could save him some money, then he called and cancelled when i was on the way and said its all the same but Ill keep working on him.
1 lady in late 70s wanted a policy but was a definite GI and couldnt afford the lowest premium I could offer. Felt bad for her as she just didnt have the funds.
1 guy who was 70 years old retired school teacher who had an small art gallery I met with and was wanting a policy to leave his daughter some behind to continue with the art gallery. Already had his funeral and final expenses taking care of. Met with him twice and in the end he was really interested and wanted to stay around $100 per month but he was just expecting much more coverage than what he could get and felt at only 10k death benefit he would be better off just using the money to give her now intstead of paying premiums because he was extremely healthy and probably will live much longer than 10 years.
So here I am over 300 in the hole on leads without a single sale, pretty discouraged to say the least.
Then the 12th lead comes in, Couple in mid 60s he retired from bosch she retired as a teacher both work part time at home depot, live in middle class neighborhood and do a lot of camping. So met with them saturday they wanted to get a policy started but she didnt have time to sit down because was getting flower ready for a wedding but agreed to meet yesterday. Ended up selling two RNA policies with an AP of $1320. Probably a small accomplishment to most but Im pretty stoked about it, even though I know 1k AP policies probably will not be the norm and more likely to see more 5-600 AP. So ive figured just on the 1st year commission I got a return of $102 per lead thus far.
Now im kinda confused and would appreciate advice on what i should do next about leads. Would love to do the RGI leads weekly but just not quite ready for that financial commitment yet. Should i just put in another NAL per lead order and maybe try some TM leads until they come in? or maybe try a per 1000 narrowed down to ages 55-80 with some income even though the returns in this area is awful? Though a small sample it seemed like the only ones that knew what it was about and was interested were the 60-75 ages who are middle class citizens. The ones in early 50s all thought was free and the lower incomes were all broke. Once i get a few more sales i think i will have the confidence to go with the weekly lead order but doing it part time now i dont know if I could handle 20 leads per week and I could get in the hole quick if dont produce results. Also do most agents reorder the same zips and counties or switch it up? Just seems so far the ones 60 or over who are middle or lower middle class seem to be the ones who are most interested. Ideally i would like about 10 leads per week so maybe i should order 20 leads every other week they just come in so slow I need some to work now, are TM leads decent? thanks
