Flyer Questions

[briko3]

I need some help. One of my clients is a daycare owner and he has offered to let me send a flyer home with every child. (I can't get phone numbers to follow up though)

Since I'm new, I'm wondering if any of you seasoned vets can tell me what families with young children feel they need.

What would be a good attention getter to get them to read and respond?

Thanks in advance for your help.
- Chris

 

[Y.L. Prinzel]

If you are selling life, focus on the family being able to sustain their current way of life after one of the wage-earners dies. If it's health, focus on doctor bills, unexpected illnesses (maybe grab some WHO statistics), broken bones, etc. that befall a family and can wipe out their savings.

 

[moonlightandmargaritas]

If you are selling life, focus on the family being able to sustain their current way of life after one of the wage-earners dies.

Sorry, gotta disagree. This the sort of traditional, status quo approach that bores people to tears...

A root canal or toe nail fungus offer might get more action! While there's no doubt it's important, it's a question of needs vs. wants. "Needs" are not very powerful motivators.

"How Will I Afford To Send My Child To College" has got to be the hottest topic with the most interest among young parents.

 

[Guest]

I need some help. One of my clients is a daycare owner and he has offered to let me send a flyer home with every child. (I can't get phone numbers to follow up though)

Since I'm new, I'm wondering if any of you seasoned vets can tell me what families with young children feel they need.

What would be a good attention getter to get them to read and respond?

Thanks in advance for your help.
- Chris

I've got 4 in elementary school now. I'll tell you a secret. No one called/mailed card when they were born. What do you think I was thinking of buying then. People with children only think about LI, or at least my wife and I did.

Now this is funny. The only local mailer/flyer I've received in 11 years talking about LI came from my bank and my P&C agent.

Go figure.

 

[beatuplunchbox]

Keep the fliers simple and direct.

The format I use is:
1. An attention getting headline
2. A short introduction
3. 5 bulleted open ended questions that the audience will relate to about a perceived want or need that needs to be addressed NOW
3. A paragraph telling them I can help solve the issue NOW
4. An immediate call to action.

I also found simple one or two color flyers work much better than full color glossy fliers.

 

[Y.L. Prinzel]

Sorry, gotta disagree. This the sort of traditional, status quo approach that bores people to tears...

A root canal or toe nail fungus offer might get more action! While there's no doubt it's important, it's a question of needs vs. wants. "Needs" are not very powerful motivators.

"How Will I Afford To Send My Child To College" has got to be the hottest topic with the most interest among young parents.

Lifestyle continuation is hardly a "need". We can all easily move down a few rungs on the ladder and be perfectly fine.

Keeping your Escalade, your children in private school, your expensive homes, 529 plan contributions etc. are all part of lifestyle continuation.

Buying a life insurance policy as a means to send kids to college will not keep an agent's persistency as jobs are lost--instead, student loans will look more and more practical. Keeping your all around way of life will keep those premiums paid and policies in force and will get you new clients as you help prospects understand how expensive their comfortable "needs" are and how 1 wage earner won't be able to continue them.

I do agree that you have to approach it correctly on the flyer--paint a picture of what the lifestyle is that needs to be continued. But focusing exclusively on college is short-sighted and not going to appeal to everyone. By all means, include it as one of many "needs".

 

[Guest]

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[arnguy]

I like that----very clever!

 

[Guest]

I like that----very clever!

Thanks, Next to insurance my other great love is copywriting.

 

[Norwayguy]

Thanks, Next to insurance my other great love is copywriting.

Can I ask where you got the thumbnail image?