For Those Who Think The Old "Sales Model" Works..

That is too bad. I actually liked Circuit City. Back in the day, I used to buy tons of their "open box" items and resell them on Ebay.
 
Circuit city hasn't had a compelling reason for someone to walk in the door for a while. Computers are commodity products now, with nobody understanding the misc processors and the amount of ram required to run the game that isn't out yet. As such, the sales guy adds absolutely no value to the process.

Best Buy shows them up for TV displays and such, so again, no need.

CD sales are a thing of the past.

The moral to the story (and we all need to apply this to our business) is that you have to offer something to the clients you market to. In the old days, this used to be a somewhat knowledgable salesperson, as you move to commodity products, this is no longer required.

How does this apply to us? Health plans are likely to move towards the 'required to cover everything' style, perhaps with selections of deductibles and perhaps (unlikely) caps. At this point, it is a pure commodity and sales individuals will no longer be well paid (still needed though).

Dan
 
I'm into Best Buy - I get advice there - not sales pitches.

I also think that Best Buy does an amazing job advertising their brand. I'm Canadian and we don't have Best Buy up here, but I've heard of it and bought from it. However, when I first walked into a Circuit City, I'd never heard of them before and my first impression was that they were over-priced and the displays in the store sucked.
 
Personally, I use Mircocenter for all my computer needs.

CD's are out ever since the IPOD and MP3 files. Appliances, you can get anywhere, but I know a lot of people that buy from the wholesale clubs (Costco and Sam's Club)

So, what is left for Circuit City? Video games? Gameco...get them used.

I do not know about other stores like this around the country, but we have a Nebraska Furniture Mart here. Think of a Best Buy and a large furniture store combined (Best Buy lower level, furn on 2nd level). Any given weekend it is packed!
 
Personally, I use Mircocenter for all my computer needs.

CD's are out ever since the IPOD and MP3 files. Appliances, you can get anywhere, but I know a lot of people that buy from the wholesale clubs (Costco and Sam's Club)

So, what is left for Circuit City? Video games? Gameco...get them used.

I do not know about other stores like this around the country, but we have a Nebraska Furniture Mart here. Think of a Best Buy and a large furniture store combined (Best Buy lower level, furn on 2nd level). Any given weekend it is packed!

I live almost next door to a MicroCenter, and use it when I just HAVE to have something immediately... otherwise I buy most of my computer needs online from one of the discount sites (Tiger, NewEgg, Amazon, etc.) The salesmen at MC aren't computer experts, but they know their store products... something the people at CompUSA never mastered, and I think one of the reasons for their demise. (That and screwing you out of your advertised "rebates").

I NEVER liked Circuit City, and have never bought a single item there... Best Buy was my choice for consumer goods if I wanted something I felt a need to evaluate before deciding to keep, like a new gadget. Returning something questionably useful is a pain by mail. And at times Best Buy has had sale items cheaper than online sales!

The only relevance to this post and current marketing practice in insurance, is the value you, as an agent, bring to the table. Provide a valued service and you have a job. Offer competitive products and you have a sale.
 
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