Free Reports? Marketing

[mj771300]

Nothing personal Mark, but this kind of stuff is some of the lamest, least effective marketing you could do. No wonder such a low percentage of the population owns life insurance..

Boring.

Much better (and more effective) to come up with something on your own, something like: Five Things The Life Insurance Companies Don't Want You To Know.

Uh, that's not exciting either ...

Why not offer something like a sleeve of Pro V1's with your name or logo on them or a $15 Outback Gift Card when someone request a FREE Review of their current insurance? 8 out of 10 times you'll be able to do better for them.

Just a thought. To me, a Free Report on insurance is just boring any way you cut it. Plus you have compliance issues, legal liability, etc. with a Free Report.

I personally would give you my information for a free sleeve of golf balls and if you could line my pockets with more money (rather than an insurance comapany's) I'd happily give you my business - and probably refer you to my friends.

Just my $.02

 

[briko3]

I searched to see if there was anything out there like that and came upon this, which I thought had some potential:

5 Things about Life Insurance you should know.

By T. Coffin

Most people would agree that Life Insurance is one of those things that people don’t like to talk about but is necessary in order to make sure that loved ones are provided for in the event something awful happens. However, before you go out and purchase a policy you should take the time to learn information about Life Insurance in order to make an informed decision. The following are five things to consider before purchasing a policy.

1)If possible, buy coverage when you’re younger.
Unlike some types of insurance like, Auto Insurance, youth is a good thing. The younger you are the better deal you can get on premiums. Since you are in a better position with relation to actuary tables used by Life Insurance Companies, it may be possible for you to get more coverage (if it is needed) for very reasonable rates.
2)Your Health can be an asset or a liability.

Your health is important in getting good rates on Life Insurance as most people know. Things like smoking and being over weight can increase your premiums significantly. Other things like regular prescription medication and your driving record can also be a factor in the premium cost of a policy. Take the time to look at things and manage what can be managed in this area.
3)Don’t buy more coverage than you need.

Purchasing the right amount of coverage can be tricky if you are young and want the policy for an extended period of time. Taking into account what your goals are and where you hope to be financially in say 20 years is not an easy thing to do. However, if you have a solid plan for getting there the odds are you will be close so if you plan on having a certain amount in the long run, then look at purchasing coverage for that amount while you are young and the rates are good. The example of too much coverage would be someone who makes $40k a year and purchases a 2 million dollar policy. The odds are that is more wishful thinking than reality.
4)Don’t buy from the first company you look at.

Get several quotes before you actually purchase a policy. When you look at several options you can weigh the pros and cons of each of them and ultimately find the Life Insurance policy that fits your individual needs the best. Weighing things like the quality or rating of the company, amount of coverage and premiums is always the smartest course of action with any purchase. Impulse buying nearly always leaves you with a feeling of regret when you see something later down the road that looks to be a better deal.

5)Make sure you review your policy from time to time
Whatever you decide is right for you, whether it be every two, three or five years, you should make it a point to see if it still meets your needs. You never know, you just may need more or less coverage as you move through life. It is good idea to make this Life Insurance policy review exercise a part of your annual budgeting process so it does not get missed.​

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Obviously you would tailor it to show how you as an independent agent can help them acheive these recommendations.

 

[JustinUpright]

Uh, that's not exciting either ...

Why not offer something like a sleeve of Pro V1's with your name or logo on them or a $15 Outback Gift Card when someone request a FREE Review of their current insurance? 8 out of 10 times you'll be able to do better for them.

I personally would give you my information for a free sleeve of golf balls and if you could line my pockets with more money (rather than an insurance comapany's) I'd happily give you my business - and probably refer you to my friends.

Just my $.02

I like this idea think I will do something like that. Free gift for a review! Hmm .02 = maybe a whole dollar LOL.

Briko3
Nice thanks for that input. That is the stuff I am looking for. Anyone else?

 

[timsip]

Uh, that's not exciting either ...

Why not offer something like a sleeve of Pro V1's with your name or logo on them or a $15 Outback Gift Card when someone request a FREE Review of their current insurance? 8 out of 10 times you'll be able to do better for them.

Just a thought. To me, a Free Report on insurance is just boring any way you cut it. Plus you have compliance issues, legal liability, etc. with a Free Report.

I personally would give you my information for a free sleeve of golf balls and if you could line my pockets with more money (rather than an insurance comapany's) I'd happily give you my business - and probably refer you to my friends.

Just my $.02

Just some advice from a state that has strict rules about giving things away to entice customers; be sure to check with your insurance commissioner about rules regarding giving things of value away such as limits and who all you have to give your gifts to. At one point, our commissioner here in Iowa wouldn't even allow you to give away a pen, but that has since changed.

 

[JustinUpright]

We can give small gifts up to I think $25 here but not for buying it has to be for everyone that gives you referrals buying or not or for doing a review they get one weather they buy or not.
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What about a free round of golf for a review?

My uncle owns a golf course and we may be able to work out a deal for a round of golf. Especially if they still have to pay for the cart and maybe another round of golf.

 

[jmhopkins40]

I like this idea think I will do something like that. Free gift for a review! Hmm .02 = maybe a whole dollar LOL.

Briko3
Nice thanks for that input. That is the stuff I am looking for. Anyone else?

* many posts and responses are lame as many you have just heard...is your goal to get in front of more people weekly at no cost????? 10 - 15 face to face meetings weekly could cost u over $11,000 per year using the Outback example!!!! id rather go scuba diving in key west and play gold the rest of the day...twice a year with that money!! and we do
contact me at [email protected] to take the time to really talk with you about your concerns

 

[mj771300]

* many posts and responses are lame as many you have just heard...is your goal to get in front of more people weekly at no cost????? 10 - 15 face to face meetings weekly could cost u over $11,000 per year using the Outback example!!!! id rather go scuba diving in key west and play gold the rest of the day...twice a year with that money!! and we do
contact me at [email protected] to take the time to really talk with you about your concerns

You think $11,000 a year is a lot of money to have a serious conversation with 500-750 people about their insurance? Wow. What's your closing ratio, 3%?

Be careful of this guy. If he's offering FREE LEADS you might end up paying an arm and a leg for them

 

[JustinUpright]

The longer I think about the free round of golf I think it may be too general since not everyone plays. But everyone does eat so I think I am going to go with a gift card to a restaurant.
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You think $11,000 a year is a lot of money to have a serious conversation with 500-750 people about their insurance? Wow. What's your closing ratio, 3%?

Be careful of this guy. If he's offering FREE LEADS you might end up paying an arm and a leg for them

Good point! What should the closing ratio (on average) be on say 500 leads generated from a gift cert. for a policy review?

 

[moonlightandmargaritas]

Free golf balls, gift cards, dinner, road atlas', etc. attract very marginal propects, who are just usually interested in the free stuff.

You'll give away a lot of stuff, but you won't write much business.

Better to use stuff like that as referral rewards - much more effective.

 

[Justin Bilyj]

Well if its for health, I would venture a 15-20% closing ratio, but dont forget to ask them,
"do you want me to run some life quotes for you too, since rates have recently gone down in the _____ area",
even if they do or dont bite for health, you still increase your probabilites of selling them something tacking on the life question.