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I went right to Amazon to check out Selling Sucks. Based on reviews like the following, I ordered a copy --$13.95 hardcover.
"Selling Sucks is a great book that takes the confrontation and manipulative "sales techniques" out of selling. Based on the premise that customers already want to buy but most sales people cause distrust, confusion and disconnects, the book shows you how to effectively build relationships where customers buy because you've developed trust, desire and comfort in the decision they are making."
There are a million books out there on selling, I hope this is as good as the reviews say.
C.Lewis: It's been nearly two weeks since you posted your question. How about some feedback from you as to what decisions you have made?
"Selling Sucks is a great book that takes the confrontation and manipulative "sales techniques" out of selling. Based on the premise that customers already want to buy but most sales people cause distrust, confusion and disconnects, the book shows you how to effectively build relationships where customers buy because you've developed trust, desire and comfort in the decision they are making."
There are a million books out there on selling, I hope this is as good as the reviews say.
C.Lewis: It's been nearly two weeks since you posted your question. How about some feedback from you as to what decisions you have made?