Good Books on Selling Life Ins

Wow !! What wisdom..... unfortunately, my new producer would like to read about some other's success in the "real world"
 
Wow !! What wisdom..... unfortunately, my new producer would like to read about some other's success in the "real world"

Here's the problem...

The "conventional wisdom" has lead to the lowest rate of personal life insurance ownership of all time (and dropping)...and 92% of new agents wash out of the business.

Is that the "real world" you want them to read about?

Suggestion: do some thinking as if you were in the market to buy some life insurance, and come up with some unique, novel and original approaches.
 
Thanks, I can remember "way back" when those LUTCF books had you using what I thought were "cornball" scripts but they worked ! And if you used them over and over the results were positive. I was thinking of trying to find her something along those lines. Do they even still offer the LUTCF classes ?
 
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