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Definetly. How can I drive buy all those small businesses in between apointments knowing that i am giving up a $7000 commission?
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Because of the risk the carrier has to assume.
Unlike individually underwritten coverage, a group carrier must assume all risks (except for those that do not have creditable coverage). Take a 3 life group and the owner had a heart attack last year. There are no individual carriers that will take him but a group carrier will.
Guess what kind of load will go on that group?