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kwamster said:Just curious, has anybody had any success setting up appointments and closing funeral trust sales using mailers?
If you are talking about the ones where you are mailing for a specific funeral home, yes. Mailers work good for that.
If you mean the generic ones, no. Mailers are not good for those. You are better off trying to team up with an attorney and putting on seminars to sell those. The only other way is to just do the occasional cross sell to FE people when you run across the right situation. It's a pretty tough thing to sell.