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There is absolutely nothing wrong with politely telling someone that you can't help them because it wouldn't generate sufficient revenue. Sure, you won't earn any karma, and you might miss out on some referrals or cross-sells, but it isn't wrong.
What is wrong is placing someone into an inappropriate product to maximize your income. If someone really belongs with a carrier that pays you less, but you put them with a higher paying carrier that is inappropriate for them, then that is most definitely wrong!
What is wrong is placing someone into an inappropriate product to maximize your income. If someone really belongs with a carrier that pays you less, but you put them with a higher paying carrier that is inappropriate for them, then that is most definitely wrong!