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Sure, attitude is very important and attitude can be changed by proper training or lead. That is why motivation teacher has its place in society. But I know in order to change someone's attitude, someone has to have the internal desire to be changed and willing to follow the lead. That maybe called "coach-able". So the result of a person's attitude change is the result of interaction from both internal and external forces.
You have individuals that will only work for what they need. The trick is to find someone who is willing to work for what they want.
Have goal setting sessions, and have them within reach.
I will tell a quick story:
When I first got started in the insurance business I was like everyone else; broke.
My sales manager told me that I should spend $200 to go to this seminar with the rest of the office. I did not have the money, and had to borrow it from my girlfriend at the time; who is now my wife.
I went to the seminar and thought how stupid is this. I need to be out selling...........LOL
The gentleman at the seminar gave us all a sheet of paper, and told us to make a list of goals, and list them in 6 month intervals going out as far as 10 years. I made a very extensive list, and remember driving home thinking that I had just wasted this money on this stupid little seminar.
This was almost 10 years ago. About 3 years ago when my wife and I had just finished designing our dream home, and we were moving; I found this list that I had made several years before.
I say all of this to say this:
Even though I had forgotten what I had written on my GOAL sheet. I had forever engrained this in my brain, and it became a reality. Everything on that list.
There will be many who will say that this is impossible, or maybe just a coincidence. it could be! It did however, work for me. I hope this helps..........