I try to do as much question based selling as I can. Some say it's cheesy but it does work. When closing a homeowner policy I may ask, "I'm curious Mr. & Mrs. Smith, did you use both your incomes to qualify for your new home? Have you ever thought about how you would pay the mortgage if something happened to one of you?" Throw down quotes are great to.
And now, I leave myself open for chastisement.
And now, I leave myself open for chastisement.