How is Social Media Relevant with Insurance Sales Today?

[Floyd Arthur]

I know it is quite obvious but I would like to know your best practices in making use of Social Media for your marketing and lead generation...

Any opinion or advice would be greatly valued!

~ Floyd Arthur

 

[hiphop4]

Social media is very important to viral any business and to get sales. Because the reach of the social media is very vast. Everyone has an account of social media through this everybody connected to the world. So it is the easy and cheap method to promote your business. I can advise you to target the local places groups and do promote your business over there. It is a very effective method to get some likes on your page and also generate sales.

 

[pasttheduedate]

Social media drives customers to your website and your office contact information. Since we started doing social media, our office walk-ins and call-ins have risen 1000% (in 9 months).

Surprisingly, Twitter seems to work the best for us. We've started to test localized Facebook ads, but we're still seeing how well that works. We have Hearsay Social, but I tend to do a lot manually. I did a lot at first to make sure our listings on Google, Yelp, Yellowpages and other sites was correct.

Some tips:
- Be positive!
- Post a variety of posts, from informational to fun to services you offer. It's okay to put reviews of your business, but I would make that a very minor part of your posts.
- Short, funny posts tend to get the most attention.
- Add photos if possible
- Incorporate the clients. We post their pet photos, and each one tends to get a lot of engagement.
- Posting local events gets a decent amount of engagement. I try to reshare directly from whoever is running it.

EDIT: I just wanted to add that you should think about how your posts are adding value to clients and potential clients, not just talking about yourself or what you offer. Tips, local events, explanations of insurance terms - what might your client want to know that you could share with them?

 

[Floyd Arthur]

Social media drives customers to your website and your office contact information. Since we started doing social media, our office walk-ins and call-ins have risen 1000% (in 9 months).

Surprisingly, Twitter seems to work the best for us. We've started to test localized Facebook ads, but we're still seeing how well that works. We have Hearsay Social, but I tend to do a lot manually. I did a lot at first to make sure our listings on Google, Yelp, Yellowpages and other sites was correct.

Some tips:
- Be positive!
- Post a variety of posts, from informational to fun to services you offer. It's okay to put reviews of your business, but I would make that a very minor part of your posts.
- Short, funny posts tend to get the most attention.
- Add photos if possible
- Incorporate the clients. We post their pet photos, and each one tends to get a lot of engagement.
- Posting local events gets a decent amount of engagement. I try to reshare directly from whoever is running it.

EDIT: I just wanted to add that you should think about how your posts are adding value to clients and potential clients, not just talking about yourself or what you offer. Tips, local events, explanations of insurance terms - what might your client want to know that you could share with them?

Wow this is really helpful! Thanks for sharing. I have one more question though, do you advertise on Twitter? I was just wondering how is it working for you.

TIA

~ Floyd Arthur

 

[pasttheduedate]

We do a little advertising on Twitter, but it's maybe less than 1% of our posts. It seems harder to localize on Twitter than others. The funny posts do the best, followed by retweeting local events hashtagged by our town name. We've gotten a lot of local followers from using our town hashtag, and I always follow them back.

 

[TampaHound]

Some tips:
- Be positive!
- Post a variety of posts, from informational to fun to services you offer. It's okay to put reviews of your business, but I would make that a very minor part of your posts.
- Short, funny posts tend to get the most attention.
- Add photos if possible
- Incorporate the clients. We post their pet photos, and each one tends to get a lot of engagement.
- Posting local events gets a decent amount of engagement. I try to reshare directly from whoever is running it.

Just a little non insurance side note. We have friends that own a small restaurant that does mostly breakfast and lunch. They noticed that they were getting the same people in the restaurant day after day. They actually started to post pictures of them on their website and the restaurant itself. On the media side they had "jokes of the day" etc posted. They sponsored a local high school kid in a culinary arts competition. That lead to them being featured on a local news show.

If you're engaged in the community it shows your more than just a "insurance office."

 

[thecommercialguy]

Hi Floyd,

I just wrote about this on my site, so I'll PM you the link. The main point is this:

- Social is important as you already know
- Social is a place where people think it's a place to advertise and ASK for business; this is true to an extent
- The real power in social is that it provides the context to LISTEN to your market even before you meet them
- This venue of listening allows you to find more facts about your audience and help you become a more effective sales person

I'll PM you and would be happy to speak further if interested.

Hayato
closingcommercial dot com

 

[tessiepenuliar]

I know it is quite obvious but I would like to know your best practices in making use of Social Media for your marketing and lead generation...

Any opinion or advice would be greatly valued!

~ Floyd Arthur

Content sharing with community engagement and relationship building.

 

[Aaron_4SIGHT]

Social media can be a great marketing channel if done right. Many agents I talk to aren't clear on what they should be doing with their social media accounts. Waaaaay back in February, we put together a super-simple presentation that explains how social media can grow your sales. You can see it at:

How Social Media Helps Insurance Agents Make More Sales | AgentMethods

Hope it helps!

Aaron

 

[Mmeyers_DM]

Here are some interesting stats that my colleague shared in a blog today. (These stats are from Leadsift: )

In one month: 3.7 Million tweets about insurance, 23,401 social tweets about purchase intent, and The dollar value of insurance opportunities on social media is $15 million in one month alone.

Pretty powerful stuff if you ask me. A lot of these opportunities go undiscovered or untapped, so there is definitely a lot of opportunity on social media and other digital channels. Keep on sowing Floyd, you will eventually reap!