How Many Uniques Visitors to Start Generating Leads

YouGotMyMoney

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I was wondering if anyone was willing to share their numbers on how many unique visitors from organic search it took to generate 1 lead on average.
 
for people who visit my site overall, the ratio is about 10 to 1. for people who came to my site via organic search, the ratio's better than that, but I dont have enough data to say for sure. I'd guess 5-7 to 1.
 
but his quote engine has 3 fields before they get rates...... I want a email after the first round to talk to see if it is a true lead or just bogus info plugged in......
 
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