How Many Uniques Visitors to Start Generating Leads

[somarco]

If you are running a "get your cheap rate here" site you will get a lot more folks filling out the form. Most will be tire kickers and folks that have one foot in the grave, no money, or both.

But if you want quality prospects your numbers will be quite different.

 

[Alston]

There are a lot of factors that impact the conversion rate.

They boil down to the quality of the traffic and the quality of the landing page and form.

25% is a good number to shoot for with a multi-page form that asks for contact information as well as the information necessary to quote a rate.

40% to 60% is possible, but not for every line of insurance nor for every traffic source. (At least not in my experience).

Almost all of my forms have at least 3 pages. I try to ask for the contact information on the last page after the visitor feels more invested.

My newer forms try to reduce the number of times the visitors need to switch back and forth between the keyboard to the mouse.

The first page might require a zip code (keyboard) and then a submit click (mouse). The second page might be all radio buttons and a submit button (mouse only). If I have to ask both types of questions on the same page, I try to to keep one type of question at the top of the page and the other type at the bottom.

 

[BlockO]

" I try to ask for the contact information on the last page after the visitor feels more invested." - great idea! got mine bass ackwards. gonna have to change that.

"I try to to keep one type of question at the top of the page and the other type at the bottom" - I think that's a negligible subconscious inconvenience for a prospect. But for an agent who has to quote manually, to order the questions differently would cause a lot of keyboard/mouse switching. That would lengthen the response time an agent can contact the prospect, not to mention have a high pita factor in running the quote (pita= pain in the ass). so I'm not sure if I agree with that one, at least not in my case.

 

[Alston]

"I try to to keep one type of question at the top of the page and the other type at the bottom" - I think that's a negligible subconscious inconvenience for a prospect. But for an agent who has to quote manually, to order the questions differently would cause a lot of keyboard/mouse switching. That would lengthen the response time an agent can contact the prospect, not to mention have a high pita factor in running the quote (pita= pain in the ass). so I'm not sure if I agree with that one, at least not in my case.

I'm not sure if I understand your response. What I was trying to express is that on my newer sites, if I have several radio button (yes/no) questions and several text input questions on the same page, I tend to ask all the text input questions before I ask the radio button questions. Or vice versa.

It is usually more aesthetically pleasing. It also takes less time to complete a form that doesn't force you to bounce back and forth between the mouse and the keyboard.

A lot of my forms ask several dozen questions. I need to do what I can to make them less intimidating and easier to complete.

Are you saying that the order you ask the questions determines the order you see them when you need to run a quote? It shouldn't, but that depends on your form's "action" script and your ability to edit it.

 

[BlockO]

I can edit the questions in any order in 4 of my 5 quote forms. I try to order the questions based on the order they are asked in the quoting systems for the sake of saving time.

I understand your logic of making it as simple and easy as possible for the prospect to finish a quote form by ordering the questions in a more user-friendly way. It's more convenient that way (for the prospect, but not for the agent who inputs quotes manually!).

my thinking is that while your way of putting the questions in a simpler order makes it easier for the prospect to complete the form, it only saves seconds of time. because he/she knows 95%-100% of the answers to the quote form off the top of their head.
I, on the other hand, know 0% of the answers, and have to go back and forth between looking up and inputting the info into the quote systems (which takes considerably longer).

If I were to juggle the order of questions to save the prospect maybe 30 seconds, it would cost me 2-3 minutes longer in completing the quote. I feel that if I don't contact the prospect within 5-10 minutes, they've done left to get a quote on someone else's site.

It comes down to a trade-off. I would rather lose a prospect because the extra 30 seconds or so of inconvenience caused them to run off, than losing a prospect because I didn't get back with them quick enough.

 

[Alston]

I try to order the questions based on the order they are asked in the quoting systems for the sake of saving time.

The order you ask the questions shouldn't determine the order in which you receive the answers.

Of course this depends on your form's "action" script and your ability to edit it.

OIC... I just looked at the URL for your "action" script. I'll bet it isn't editable.

When you get more volume, you may want to have a custom script written in PHP that you can have more control over.

I like the white background. Your site looks like an insurance agent's site now instead of one promoting a rock band.

Are you getting any data in Google Analytics? The code may not be installed correctly. PM or email me if you don't see any data when you log into Google Analytics.

 

[ksigmtsu]

My landing pages with very few fields get 1 lead generated per 3 visits on average.

 

[BlockO]

alston,
I finally figured out and hooked up analytics 3 days ago and attached the code on almost every page (except my blog, doesnt seem to be a place on my blog page to enter the html tracking code).

analytics is tracking visits, however, like with my old domain, i need to figure out how to stop tracking my own visits, and distorts the data. (i posted an old thread about a month ago, concerning that problem. having the same problem now with google).

 

[Alston]

alston,
I finally figured out and hooked up analytics 3 days ago and attached the code on almost every page (except my blog, doesnt seem to be a place on my blog page to enter the html tracking code).

analytics is tracking visits, however, like with my old domain, i need to figure out how to stop tracking my own visits, and distorts the data. (i posted an old thread about a month ago, concerning that problem. having the same problem now with google).

There is definitely a way to do that. I don't know how off the top of head.

The "help" link in the upper right of the Google Analytics interface will probably lead you to a solution.

I usually look at "Absolute Unique Visitors." That comes close enough to meeting my needs. You can find that information on the Visitors Overview page.

There are a lot of good books on Google Analytics. I've read a couple but don't have a recommendation. If you want free information from the horse's mouth you can visit conversion university.

 

[Pangaea]

There is definitely a way to do that. I don't know how off the top of head.

The "help" link in the upper right of the Google Analytics interface will probably lead you to a solution.

I usually look at "Absolute Unique Visitors." That comes close enough to meeting my needs. You can find that information on the Visitors Overview page.

There are a lot of good books on Google Analytics. I've read a couple but don't have a recommendation. If you want free information from the horse's mouth you can visit conversion university.

Analytics Settings > Filter Managers > Add Filter > Name the Filter > Filter Type Exclude > Traffic From the IP Address > that are equal to > put in your IP Address > Apply Filter to Website > Choose your website > Add > Save Changes.

Sip a cup of tea.

Relax