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https://insurancenewsnet.com/innarticle/big-market-new-naifa-lifeannuity-agent-cert
No one knows what a "life underwriter" is. They never did, so those organizations that promoted "life underwriting" began to rebrand themselves:
- The American Society of CLU and ChFC changed its name to Society of Financial Service Professionals in 1998.
- NALU changed its name to NAIFA in 1999.
- In 2013, The American College dropped the LUTCF program in favor of a new certification called FSCP (notice the 'certified professional' commonality with LACP) based almost 100% on the old LUTCF because "people didn't understand the "LU" part" according to Dr. Larry Barton. (By that logic, CLU will be rebranded - or rather 'folded' into the ChFC program.)
- Hell, The American College had its own 'identity crisis' when in 1975, the College undertook a study to determine what to rename "The American College of Life Underwriters".
Yeah, I think LUTCF will be re-branded at some future time. So will CLU, although I'm reasonably sure that maintaining CLU as a pure "insurance specialty" and as a 'post-CFP' certification will still have some appeal.
https://www.kitces.com/blog/what-co...or-specialization-with-post-cfp-designations/
The Life and Annuity Certified Professionals (LACP) certification could interest millions of insurance agents in China, India, Korea and Japan, in addition to agents in other markets.
“When you look at demand for certification, primarily in Asia, LACP is the equivalent of a college degree,” said Kevin Mayeux, CEO of NAIFA in Falls Church, Va.
NAIFA plans to unveil the LACP seal of approval next week at the annual meeting of the Million Dollar Round Table (MDRT) in Orlando. More than 12,000 insurance advisors gather for MDRT’s annual conference every year.
No one knows what a "life underwriter" is. They never did, so those organizations that promoted "life underwriting" began to rebrand themselves:
- The American Society of CLU and ChFC changed its name to Society of Financial Service Professionals in 1998.
- NALU changed its name to NAIFA in 1999.
- In 2013, The American College dropped the LUTCF program in favor of a new certification called FSCP (notice the 'certified professional' commonality with LACP) based almost 100% on the old LUTCF because "people didn't understand the "LU" part" according to Dr. Larry Barton. (By that logic, CLU will be rebranded - or rather 'folded' into the ChFC program.)
- Hell, The American College had its own 'identity crisis' when in 1975, the College undertook a study to determine what to rename "The American College of Life Underwriters".
Yeah, I think LUTCF will be re-branded at some future time. So will CLU, although I'm reasonably sure that maintaining CLU as a pure "insurance specialty" and as a 'post-CFP' certification will still have some appeal.
https://www.kitces.com/blog/what-co...or-specialization-with-post-cfp-designations/