Good idea...add in there that it only takes 15 minutes to find out. 15 minutes=free renters insurance or X amount of savings.
Ideas for Renters Insurance Doorhangers.
- Thread starter PotentialFarmer
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Good idea...add in there that it only takes 15 minutes to find out. 15 minutes=free renters insurance or X amount of savings.
- 439
I dontk now about in your state...but here in Texas the words "free insurance" will get your licensed yanked quick!
that is true... but you get the idea...
haydeninsurance
New Member
I think that you are also forgetting about the cost of your time. Sure you can get the flyers for cheap but what about the fact that you killed a day passing out 1000 flyers? Besides, if you could get flyers of whatever product for the same price wouldn't it make sense to go after products with higher commissions? You could just as easily market homeowners by passing out flyers in a neighborhood instead and your commission would be ten fold plus you could still cross-sell the auto. If you were to try and market the apartment complexes I would think it be best use of time and energy to go meet a couple of the salespeople in the front office and then develop a systematic approach to have regular communication with them. They will not refer you business because you came in and dropped off flyers, it will be because you get to know them. Think if you were in their shoes.
Almost forgot to mention, in my area, the apartment complexed require tenants to have the insurance when they move in. You might want to see if your area is similar.
Almost forgot to mention, in my area, the apartment complexed require tenants to have the insurance when they move in. You might want to see if your area is similar.
tospears
Expert
- 40
You've missed the entire point. I mean, haven't you ever heard of cross-selling? Sure the Tenant form wont pay much in commish, but the auto will. Not to mention that the auto line probably gets discounted because the customer has another in-force policy w/ the company
A lot of apartment complexes are requiring tenants to carry renters insurance now. So, if you can market through the office I think that would be effective. Some of the apartments offer it through a third party but it is usual low coverage and not a great price. Also, they usual can't fax over proof of immediate coverage. So, we get calls from apartment offices all the time.
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I don't see the ROI working out, not to mention the legalities of putting solicitations on apartment doors without permission. I am not aware of many that do not have strict no solicitation rules.
Unless it is a coupon for 50% off a pizza my guess is 99.99% will end up in the trash and the facility will get very angry at you or even call the police. You just can not do stuff like this on private property without permission.
Also the note about "requiring rental insurance" the verbiage might be buried in the lease but enforcement is usually non existent. In other words "we told you to carry insurance..." but we are not going to refuse your rent money because you do not.
I think a better strategy would be to work a deal with the complex to include your card / brochure with each new renters "welcome kit" and make them COME TO YOU.
Unless it is a coupon for 50% off a pizza my guess is 99.99% will end up in the trash and the facility will get very angry at you or even call the police. You just can not do stuff like this on private property without permission.
Also the note about "requiring rental insurance" the verbiage might be buried in the lease but enforcement is usually non existent. In other words "we told you to carry insurance..." but we are not going to refuse your rent money because you do not.
I think a better strategy would be to work a deal with the complex to include your card / brochure with each new renters "welcome kit" and make them COME TO YOU.
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I'll give you my opinion on that. When I lived in an apartment, we got soooo much stuff at one time when we moved in, I just put it in a file and put it in the file cabinet. I would have NEVER noticed the renters insurance flier unless that was the last thing they showed me and told me to get it.
The only thing I ever got that I noticed and would have done had I not already had insurance was when I got a letter in the mail with a copy of a renter's insurance quote for the size apartment we had that showed the premium at the bottom circled. Simple and effective. Now, I have no idea if it worked out for the guy, but it's the only thing that I noticed like that in 5 years of living in apartments.
The only thing I ever got that I noticed and would have done had I not already had insurance was when I got a letter in the mail with a copy of a renter's insurance quote for the size apartment we had that showed the premium at the bottom circled. Simple and effective. Now, I have no idea if it worked out for the guy, but it's the only thing that I noticed like that in 5 years of living in apartments.
I'm sure there are plenty of complexes that do not enforce the requirement for renters insurance. I find it varys by state or area. However, there are plenty that require the proof before they hand out the keys. Also, some require that the management office is notified if the coverage lapses. If a renter wants to have dish network installed they are normally required to show proof of insurance as well. CO-OPs and condos associations are usually more strict when it comes to requiring insurance. Most co-op and condo owners tend to more receptive to buying coverage since they have ownership/interest in the property anyways. I like your idea of including agent information in the welcome package.
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