You built it, Now will the Customers (Searchers) Come?
Your site's Content is at the Heart of what your site will rank for, and to a strong degree how well it will rank.
Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, or a "Super Fast Online Quote Form"
It takes a page or two or ten on every sub-topic of every category or kind of product your site represent. This does not mean to throw just junk or meaningless content, just to have a bunch.
OK...once that's done, now what?
They (Customers - Search Engines) will come only if you've structured your information on your site in a way that's relevant to the Keyword Phrases being searched for. (Another Complete Subject)--I won't bore ya!
You want simple, easy descriptive navigation links for customers and search engines to understand.
You will see the results only if your content is relevant (The Whole Truth) to the Keyword Phrases that are searched.
Your ultimate goal is to organize your content from very High-Level and Broad Terms (Texas Health Insurance) to the widest number of sub-categories that make sense for your site and are relevant to that Searched Keyword Phrases.
You want to create simple descriptive ways for your Customers and Search Engines to browse the entire site and to drill down exactly what your site is about, and to find Exactly what they Searched for.
Its just that simple.
(The Whole Truth System)
Your site's Content is at the Heart of what your site will rank for, and to a strong degree how well it will rank.
Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, or a "Super Fast Online Quote Form"
It takes a page or two or ten on every sub-topic of every category or kind of product your site represent. This does not mean to throw just junk or meaningless content, just to have a bunch.
OK...once that's done, now what?
They (Customers - Search Engines) will come only if you've structured your information on your site in a way that's relevant to the Keyword Phrases being searched for. (Another Complete Subject)--I won't bore ya!
You want simple, easy descriptive navigation links for customers and search engines to understand.
You will see the results only if your content is relevant (The Whole Truth) to the Keyword Phrases that are searched.
Your ultimate goal is to organize your content from very High-Level and Broad Terms (Texas Health Insurance) to the widest number of sub-categories that make sense for your site and are relevant to that Searched Keyword Phrases.
You want to create simple descriptive ways for your Customers and Search Engines to browse the entire site and to drill down exactly what your site is about, and to find Exactly what they Searched for.
Its just that simple.
(The Whole Truth System)
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