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Let us assume that LoL wins a lot of business due to being the "low price leader." Let us also assume that Aetna's CEO is correct, and that it will take a while until there is an uptick in exchange business, and only sick people will flock to the exchanges.
What happens then, when LoL isn't able to keep their head above water? Bailout?
LOL Mutual is headed for the Co-Op graveyard even before they get their plans designed. Below is an excerpt from this article: Land of Lincoln Health CO-OP in Illinois Takes Off | RACs / ICD-9 / ICD-10
"We're exploring the feasibility of narrower networks, because when you have a narrower network, you presumably have more administrative overhead cost savings. And because we are a mutual, the lower we can make the administrative cost, the lower we can make the premiums. But if members want more choice, more flexibility, we'll explore that. We're asking, do you need a network with 90 hospitals, or will 20 options suffice?"
One of the problems when you have a low-paid CEO is that he probably is low-experience as well. The chairman of Land Of Lincoln believes a weak PPO network will lower costs, thereby generating revenue in excess of expenses. As the revenue increases, LOL will be able to continually decrease premiums and provide additional benefits over time. Mr. Scanlan forgets that this Co-Op will be shelling out millions of dollars a month in medical payments to providers. (Or, maybe he hasn't been told this yet.)
-ac