I'm brain storming here, this may help you.

Mark

Guru
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Georgia
Got Life Insurance?

What if you could no longer buy life insurance?

Have you ever stop to think about Life Insurance. A lot of us take for granted that we will always be able to purchase life insurance. But what if there was no such thing as Life Insurance. How would it change you life? What if you could no longer protect you family with Life Insurance? Do you believe in Life Insurance and believe that it can protect your family in their time of need. I just want to take a moment to think about what if all of the Life Insurance Companies went away and no one could have Life Insurance. How would people sleep at night, worrying about what will happen to their families if they didn't come home tomorrow. Do you know how Life Insurance can be used to protect your family? Do you know why people buy Life Insurance? If they only allowed you to buy life insurance once every 20 years, and today was the day you could buy it, would you buy it? We all put things off to the last minute, but why put off protecting your family.

It reminds me of how people never stop and look at the stars at night. But if they only came out once a night, everyone would stay up all night watching them.

Now you are asking me why I brought this up. I saw a got milk sign today. I also saw a got Jesus bumper sticker the other day. It got me thinking about what if I had a "Got Enough Life Insurance" or "Got Life Insurance" Bumper sticker. A lot of clients never stop and think about Life Insurance. The bumper stickers or sign make you stop and think about do you have it. What ever the it is. There has to be something that we can make to show to clients along these lines, some kind of a prospecting letter. I want to get the clients to thinking about how important it is to buy life insurance while they can.

I'm not sure where I'm going with the idea yet. But I know I'm on to something. There are questions you can ask your clients to get them thinking. There are questions that they can only answer you back one way and that is the way you want to be answered back. Like do you love your family? Are they worth protecting? Are they worth a dollar or 2 dollars a day to you?
 
We may have the habit of telling too much. Asking thought provoking questions can help the prospects look at insurance from different angle and appreciate the functions of insurance much better than we explain to them.

We can also emphasize that insurance is a product they can buy when they don't need it. When they need it, they can't afford it.

You don't need to buy water $10 now because you are not thirsty. Imagine if you are in a desert and have been out of water for 3 days, you need water more than anyone else but you may not afford the water which is not priced at $1000.
 
I have what I call daily brain farts.

I got stuck on an Escalator yesterday for 3 hours before the repairman showed up to fix it. The sad part of my story is I was only 3 steps away from getting off of it.
I actually saw a video that was made about his very same thing except that it was titled "Obama Supporters In Crisis" It was pretty funny.
 
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