Interested in approaching and working with CPAs but dont know where to begin. Can anyone help?
- Thread starter KazeTBW
- Start date
- 11,457
I think you'll get a lot out of this article:
Why Cpas Love Life Agents
This article came to mind as well:
The great divide: To get licensed or not | ThinkAdvisor
Why Cpas Love Life Agents
This article came to mind as well:
The great divide: To get licensed or not | ThinkAdvisor
Last edited:
Value prop + knocking on doors. I work with 1 CPA and a handful of RIAs. All of those relationships were forged through networking, referrals, and showing them what I can do to increase their revenue without jeopardizing their relationships.
producer1
Expert
- 31
Tahoe Ray, what do you bring to the CPA to increase their revenue without jeopardizing their relationships?
Nothing special. Just acting as an order taker for life and DI needs.
I provide education on areas where they may not be competent.
Specifically, I game plan the needs with the professional and go from there. If there is a preconceived notion about a product, I don't debate.
I'm just there to execute the plan.
producer1
Expert
- 31
So how many referrals have you had from the CPA for insurance needs for his/her clients? By the way, who are your targeted clientele? Individuals, businesses, business owners ..?
It's not a lot because the CPAs do taxes and aren't focused on insurance. That's why the more COIs you can work with, the better. I just want to be top of mind when it falls in their lap. P&C agents, financial advisors, etc. are all good possible relationships.
My personal production is almost exclusively disability insurance so I work with a lot of business owners/self-employed folks.
Let me start by saying I have relationships with 2 CPA's and enrolled agent and another financial advisor. I am also licensed for securities and provide both commission based and advisory services. These relationships keep me very busy and it has truly helped shaped the book of business I have.
You should at least consider getting you 65 license and work as or with an RIA. There are a few insurance FMO's that help their life agents/brokers get 65 licensed to provide advisory business. It very different than selling commission based annuities or mutual funds. I even know an agency that can help you, they have an RIA, insurance brokerage, and securities B/D each a separate entity
You should at least consider getting you 65 license and work as or with an RIA. There are a few insurance FMO's that help their life agents/brokers get 65 licensed to provide advisory business. It very different than selling commission based annuities or mutual funds. I even know an agency that can help you, they have an RIA, insurance brokerage, and securities B/D each a separate entity
