HealthBroker
Expert
Hey, guys
Relative newbie here. As a marketer I want to focus on the niche of
collapsing groups and setting businesses up with ACA and ancillary
plans using a TPA. There's a lot of work involved for an agent but
it can be pretty rich.
Have been doing leads generation for over 20 years in different
verticals. I want to build a lead gen system for this "collapsing groups"
niche and be able to set appointments for our agents who are engaged
in this side of ACA.
My question is: Do you think using a software based "ACA Compliance
Test" is a good enough opener? Benefit Next offers a pretty cool
full compliance audit for ACA, DOL, ERISA, etc.
Do you think businesses would be willing to pay for this audit?
Apparently in tests the software has yet to find 1 business that is
fully compliant.
Do you think the audit is a strong enough hook to open the door
to collapsing exiting group ins, creating a SEP event and coming
in and replacing with ind. ACA plans and ancillaries?
Contemplating calling the system "Insurance Review Specialists"
or IRS for short
Thanks in advance, and I plan to contribute ideas in turn
The compliance testing is a very good good start but there are a lot of other Value Benefit Programs that brokers are offering as incentives to get the BOR signd over on a group. Most small companies get it by now. That the exchange can possible offer a better cost solution for them and their employees . . . that's not news anymore . . . they also know they need compliance . . .getting them compliant . . .and helping them with other employee programs and offering the HR dept. tech tools that make their job easier has now become the deal maker or breaker.
A broker has to be super creative these days to snatch a BOR on a small or large group.
