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You're going to open up a pizza joint, however, the government just passed a new law. Problem is, the details haven't come out:
1. You know at a minimum you will make less money per pizza, although you don't know how much yet.
2. The government may make it illegal for you to sell pizza to 80% of your target market though a newly created government run pizza exchange in which they'll subsidize the cost. They may allow you to sell their exchange pizzas, but you're not sure yet.
With that information and not being in the pizza business right now, would you make the investment and open up a shop?
I wouldn't. It would be different if I already owned three pizza franchises, but I would be putting together a Plan B in case the pizza business was no longer profitable.
1. You know at a minimum you will make less money per pizza, although you don't know how much yet.
2. The government may make it illegal for you to sell pizza to 80% of your target market though a newly created government run pizza exchange in which they'll subsidize the cost. They may allow you to sell their exchange pizzas, but you're not sure yet.
With that information and not being in the pizza business right now, would you make the investment and open up a shop?
I wouldn't. It would be different if I already owned three pizza franchises, but I would be putting together a Plan B in case the pizza business was no longer profitable.